We all use social networks in our day-to-day to interact with friends, acquaintances, relatives ... We can also give them a more professional use, both in generalist networks and in more specific ones, dedicated to business, companies, and relationships with colleagues by profession. The question is, are they that good for you? Can they turn against you? We will tell you.
The use of social networks in personnel selection processes is already as common as the curriculum. Your social networks define you, to a certain extent, and allow other people (recruiters in this case) to investigate aspects of your life, way of being, character, ideas ...
This can be good or it can be bad for you as a candidate. In a selection process, your brand will be examined, as well as your skills and abilities that are related to the job position you apply to.
The personal brand is how you perceive other people because of every action you do, communicate and transmit daily.
This is true both for the offline world and for your digital activity, either on social networks or with your presence on the Internet (which you can check by searching for yourself on Google, for example).
You must know how to create your brand and include it as part of your strategy to get a job.
How can social networks help you in the recruitment process?
Social media is just one of the things that are reviewed or taken into account in a recruitment process. The others, many times more important, are the Curriculum Vitae, the personal interview, or the different tests and tests that can be proposed.
The recruiter who consults the candidate's social networks can look for many things. Depending on the social network it is, it will search for one or the other, but the common denominator is that they seek to know more about your personality, your tastes, and your preferences.
Harnessing the power of social media is very effective in getting a job. Ideally, you should work on the profiles that you are interested in highlighting in the professional field, and for this, we link you to an article in which we explain everything about networking with Twitter.
Make sure to show your friendliest face on social media. You can also get in touch with professionals, colleagues, or references in your field, although there is nothing wrong with using the networks exclusively on a personal level.
What do they see on your Instagram?
The photos you upload say a lot about you, even if it doesn't seem like it. Selfies and photos of your activities help to understand what your personality is like, but comments and how you interact with those who speak to you say a lot about your ability to relate to others.
What your profile says about you on Facebook
Facebook is one of the recruiters' favorite social networks because it provides a lot of information that, a priori, you don't even know exists.
It is a network in which personal and multimedia content prevails, but you can also find information about where you have worked before, places you have traveled, what things (brands, activities, leisure) interest you, and much more.
Twitter says a lot about your opinions and values
Twitter is a more conversational social network, so to speak. Yes, you can share photos and more, but what you do most on Twitter is comment, speak, share (through RT), and attest to your tastes (with your heart).
Recruiters look at who you follow, what you like, the lists you have created, and many other things.
LinkedIn, the professional social network par excellence
LinkedIn is the place to create the most professional profile possible. It is the most appropriate network for this and can be equivalent to a good CV in the eyes of a recruiter.
They may take it into account for the selection process, but it is the one in which you will naturally show the least personality.
Can they rule you out of a selection process through your social networks?
Everything that has been said so far refers to the positive part of social networks, that is, how they can help you fit into business culture, how they can show your personality, and all the positive that can be extracted from you as a person.
However, social networks can also show other aspects of your personality that are not so well received in companies. If you are a belligerent person, or intransigent on some issues, this can be noted as a negative point.
Not that they are serious red card fouls, but it all adds up. Especially if an opinion or a discussion directly collides with the culture of the company, or with its values.
The same thing happens with the photos, which can be seen as something not so positive if they are all of the excessive parties if they contain mischief or disrespect.
Naturally, everything will depend on the scope, the vehemence of the opinions, or the seriousness of what can be seen on social networks. A candidate is not always going to be ruled out based on what is seen on social media, but yes, it is possible.